Pricing and profitability management : a practical guide for business leaders /

• Άλλοι συγγραφείς: Meehan, Julie M.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), [2011]
• Θέματα: Pricing.; Profit.; Marketing > Decision making.; Marketing > Management.; Professional corporations > Prices.; BUSINESS & ECONOMICS > Sales & Selling > Management.; Electronic books.
• Φυσική περιγραφή: 1 online resource (xv, 310 pages) : illustrations
• Βιβλιογραφία: Includes bibliographical references and index.
• ISBN: 9781119199564; 1119199565; 9780470827048; 0470827041; 1283175096; 9781283175098; 0470827033; 9780470827031; 047082705X; 9780470827055
• DOI: 10.1002/9781119199564

A comprehensive reference for any professional to understand the capabilities and competencies required for effective Pricing and Profitability Management. It describes each of the six competencies (Pricing Strategy, Price Execution, Advanced Analytics and Optimization, Organizational Alignment and Governance, Pricing Technology and Data Management, and Tax and Regulatory Effectiveness) in detail, and addresses how an integrated approach to Pricing improvement will build a sustainable, competitive advantage for any organization. Julie Meehan is a Senior Manager in Deloitte's Pricing & Profitab.