Pricing and profitability management : a practical guide for business leaders /

• Άλλοι συγγραφείς: Meehan, Julie M.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), [2011]
• Θέματα: Pricing.; Profit.; Marketing > Decision making.; Marketing > Management.; Professional corporations > Prices.; BUSINESS & ECONOMICS > Sales & Selling > Management.; Electronic books.

A comprehensive reference for any professional to understand the capabilities and competencies required for effective Pricing and Profitability Management. It describes each of the six competencies (Pricing Strategy, Price Execution, Advanced Analytics and Optimization, Organizational Alignment and...