Pricing and profitability management : a practical guide for business leaders /

• Άλλοι συγγραφείς: Meehan, Julie M.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), [2011]
• Θέματα: Pricing.; Profit.; Marketing > Decision making.; Marketing > Management.; Professional corporations > Prices.; BUSINESS & ECONOMICS > Sales & Selling > Management.; Electronic books.

A comprehensive reference for any professional to understand the capabilities and competencies required for effective Pricing and Profitability Management. It describes each of the six competencies (Pricing Strategy, Price Execution, Advanced Analytics and Optimization, Organizational Alignment and...

Πίνακας περιεχομένων:

• Introduction to Pricing and Profitability Management
• Conducting a Pricing and Profitability Diagnostic
• Developing an Effective Pricing Strategy
• Price Execution
• Advanced Analytics and Price Setting
• Achieving Effective Organizational Alignment and Governance
• Pricing Technology and Data Management
• Integrating Tax and Regulatory Policies with the Pricing Strategy
• Pricing as a Sustainable Competitive Advantage
• What Is Value and Why Is It So Difficult to Measure?