The marketer's handbook : reassessing marketing techniques for modern business /
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
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| Format: | eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, U.K :
Wiley,
2011.
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
| Summary: | "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- |
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| Physical Description: | 1 online resource (xix, 494 pages) : illustrations |
| Bibliography: | Includes bibliographical references (pages 469-477) and index. |
| ISBN: | 9781119206606 111920660X 9781119973522 111997352X 9781119978503 1119978505 9781119978510 1119978513 1283405091 9781283405096 |
| DOI: | 10.1002/9781119206606 |
