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03742nam a2200781 4500 |
| 001 |
ocn756496460 |
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OCoLC |
| 005 |
20170124072434.3 |
| 006 |
m o d |
| 007 |
cr cnu---unuuu |
| 008 |
111010s2011 enka ob 001 0 eng d |
| 010 |
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|z 2011007563
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|a (OCoLC)756496460
|z (OCoLC)778620971
|z (OCoLC)780680555
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|z (OCoLC)816882789
|z (OCoLC)961518225
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|a CL0500000127
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|b .Y7917 2011eb
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| 072 |
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7 |
|a BUS
|x 078000
|2 bisacsh
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|2 bisacsh
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0 |
4 |
|a 658.8
|2 22
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| 049 |
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|a MAIN
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| 100 |
1 |
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|a Young, Laurie,
|d 1955-
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| 245 |
1 |
4 |
|a The marketer's handbook :
|b reassessing marketing techniques for modern business /
|c Laurie Young.
|
| 264 |
|
1 |
|a Chichester, West Sussex, U.K :
|b Wiley,
|c 2011.
|
| 300 |
|
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|a 1 online resource (xix, 494 pages) :
|b illustrations
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 520 |
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|a "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
|c Provided by publisher.
|
| 504 |
|
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|a Includes bibliographical references (pages 469-477) and index.
|
| 588 |
0 |
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|a Print version record.
|
| 505 |
0 |
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|a Cover; Title page; Copyright page; DEDICATION; PREFACE; THE BLIND MEN AND AN ELEPHANT; WHAT'S IN AND WHAT'S NOT; THE RATINGS; A; AAR MODEL; ACCOUNT MANAGEMENT; ADVERTISING; "AIDA"; ANSOFF AND HIS MATRIX; AUDIT (THE MARKET AUDIT); B; BEHAVIOURAL INSIGHTS FOR MARKETING; BLUEPRINTING; BOSTON MATRIX; BRANDS; BUSINESS-TO-BUSINESS MARKETING; C; CATEGORY MANAGEMENT; CELEBRITY ENDORSEMENT; CHANNELS OF DISTRIBUTION; CLOSING TECHNIQUES; COMPETITIVE STRATEGY; CONSUMER BEHAVIOUR; CONTACT AUDIT; CORPORATE SOCIAL RESPONSIBILITY (CSR); CULTURAL VARIATIONS; D; DECISION-MAKING UNIT (DMU); DIFFERENTIATION.
|
| 650 |
|
0 |
|a Marketing.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Sales & Selling.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Distribution.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x General.
|2 bisacsh
|
| 650 |
|
7 |
|a Marketing.
|2 fast
|0 (OCoLC)fst01010167
|
| 655 |
|
4 |
|a Electronic books.
|
| 776 |
0 |
8 |
|i Print version:
|a Young, Laurie, 1955-
|t Marketer's handbook.
|d Chichester, West Sussex, U.K : Wiley, 2011
|z 9780470746875
|w (DLC) 2011007563
|w (OCoLC)690090047
|
| 856 |
4 |
0 |
|u https://doi.org/10.1002/9781119206606
|z Full Text via HEAL-Link
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| 994 |
|
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|a 92
|b DG1
|
