The marketer's handbook : reassessing marketing techniques for modern business /

• Main Author: Young, Laurie, 1955-
• Format: eBook
• Language: English
• Published: Chichester, West Sussex, U.K : Wiley, 2011.
• Subjects: Marketing.; BUSINESS & ECONOMICS > Sales & Selling.; BUSINESS & ECONOMICS > Distribution.; BUSINESS & ECONOMICS > Marketing > General.; Electronic books.

"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--