The marketer's handbook : reassessing marketing techniques for modern business /
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, U.K :
Wiley,
2011.
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
