APA (7th ed.) Citation

McDonald, M., Payne, A., & Frow, P. (2011). Marketing plans for services: A complete guide (Third edition.). John Wiley. https://doi.org/10.1002/9781119207306

Chicago Style (17th ed.) Citation

McDonald, Malcolm, Adrian Payne, and Pennie Frow. Marketing Plans for Services: A Complete Guide. Third edition. Chichester, West Sussex, UK ; Hoboken, NJ: John Wiley, 2011. https://doi.org/10.1002/9781119207306.

MLA (8th ed.) Citation

McDonald, Malcolm, et al. Marketing Plans for Services: A Complete Guide. Third edition. John Wiley, 2011. https://doi.org/10.1002/9781119207306.