What makes business rock : building the world's largest global networks /

"Global business lessons from Bill Roedy, the man who built the world's largest entertainment network. What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Roedy, Bill
Άλλοι συγγραφείς: Fisher, David, 1946-
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Hoboken, N.J. : Wiley, [2011]
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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049 |a MAIN 
100 1 |a Roedy, Bill. 
245 1 0 |a What makes business rock :  |b building the world's largest global networks /  |c Bill Roedy with David Fisher. 
264 1 |a Hoboken, N.J. :  |b Wiley,  |c [2011] 
264 4 |c ©2011 
300 |a 1 online resource (xvii, 281 pages, [8] pages of plates) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
520 |a "Global business lessons from Bill Roedy, the man who built the world's largest entertainment network. What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms. Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland. A business book masquerading as the memoir of one of the most important people in the music industry. Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world."--  |c Provided by publisher. 
588 0 |a Print version record. 
505 0 |a Cover; Contents; Copyright; Dedication; Foreword; Preface; Chapter 1 : Born in the U.S.A.; Chapter 2 : Survivor; Chapter 3 : Money for Nothing; Chapter 4 : Mo' Money Mo' Problems; Chapter 5 : Get the Party Started; Chapter 6 : We Will Rock You/We Are the Champions; Chapter 7 : How to Save a Life; Chapter 8 : Where Do We Go from Here?; Chapter 9 : The Beginning Is the End Is the Beginning; Acknowledgments; Index; Photo Insert. 
600 1 0 |a Roedy, Bill. 
610 2 0 |a MTV Networks. 
650 0 |a Mass media  |z United States  |v Biography. 
650 0 |a Rock videos  |z United States. 
650 7 |a BIOGRAPHY & AUTOBIOGRAPHY  |x General.  |2 bisacsh 
650 7 |a TECHNOLOGY & ENGINEERING  |x Television & Video.  |2 bisacsh 
655 4 |a Electronic books. 
700 1 |a Fisher, David,  |d 1946- 
776 0 8 |i Print version:  |a Roedy, Bill.  |t What makes business rock.  |d Hoboken, N.J. : Wiley, 2011  |z 9781118004760  |w (DLC) 2011008894  |w (OCoLC)676726359 
856 4 0 |u https://doi.org/10.1002/9781119202363  |z Full Text via HEAL-Link 
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