What makes business rock : building the world's largest global networks /

• Main Author: Roedy, Bill
• Other Authors: Fisher, David, 1946-
• Format: eBook
• Language: English
• Published: Hoboken, N.J. : Wiley, [2011]
• Subjects: Roedy, Bill.; MTV Networks.; Mass media > United States > Biography.; Rock videos > United States.; BIOGRAPHY & AUTOBIOGRAPHY > General.; TECHNOLOGY & ENGINEERING > Television & Video.; Electronic books.

"Global business lessons from Bill Roedy, the man who built the world's largest entertainment network. What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of...

Table of Contents:

• Cover; Contents; Copyright; Dedication; Foreword; Preface; Chapter 1 : Born in the U.S.A.; Chapter 2 : Survivor; Chapter 3 : Money for Nothing; Chapter 4 : Mo' Money Mo' Problems; Chapter 5 : Get the Party Started; Chapter 6 : We Will Rock You/We Are the Champions; Chapter 7 : How to Save a Life; Chapter 8 : Where Do We Go from Here?; Chapter 9 : The Beginning Is the End Is the Beginning; Acknowledgments; Index; Photo Insert.