Organizational change : creating change through strategic communication /
"What is organizational change and how it can be brought about? Organizational Change integrates major empirical, theoretical and conceptual approaches to implemented communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organiz...
| Κύριος συγγραφέας: | |
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| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Chichester, West Sussex, U.K. ; Malden, Mass. :
Wiley-Blackwell,
2011.
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| Σειρά: | Foundations of communication theory ;
2. |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
| Περίληψη: | "What is organizational change and how it can be brought about? Organizational Change integrates major empirical, theoretical and conceptual approaches to implemented communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Written for both undergraduate and graduate students, the book fills in an important piece of the applied communication puzzle as it relates to organizations. In addition to giving a bold and comprehensive overview of communication research and ideas on change and those who bring it about, each chapter is illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation."-- |
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| Περιγραφή τεκμηρίου: | Title from title screen. |
| Φυσική περιγραφή: | 1 online resource. |
| Βιβλιογραφία: | Includes bibliographical references. |
| ISBN: | 9781444340341 1444340344 9781444340358 1444340352 9786613407313 6613407313 |
| DOI: | 10.1002/9781444340372 |
