Organizational change : creating change through strategic communication /

• Κύριος συγγραφέας: Lewis, Laurie K.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex, U.K. ; Malden, Mass. : Wiley-Blackwell, 2011.
• Σειρά: Foundations of communication theory ; 2.
• Θέματα: Organizational change.; Communication in organizations.; BUSINESS & ECONOMICS > Business Communication > General.; Organisationsförändringar.; Kommunikation inom organisationer.; Electronic books.

"What is organizational change and how it can be brought about? Organizational Change integrates major empirical, theoretical and conceptual approaches to implemented communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organiz...

Πίνακας περιεχομένων:

• Defining organizational change
• Process of communication during change
• A stakeholder communication model of change
• Outcomes of change processes
• Communication approaches and strategies
• Power and resistance
• Antecedents to strategies, assessments, and interactions
• Stakeholder interactions: storying and framing
• Applying the model in practice.