APA (7th ed.) Citation

Kourdi, J. (2011). The marketing century: How marketing drives business and shapes society : The Chartered Institute of Marketing. Wiley. https://doi.org/10.1002/9781119208501

Chicago Style (17th ed.) Citation

Kourdi, Jeremy. The Marketing Century: How Marketing Drives Business and Shapes Society : The Chartered Institute of Marketing. Chichester: Wiley, 2011. https://doi.org/10.1002/9781119208501.

MLA (8th ed.) Citation

Kourdi, Jeremy. The Marketing Century: How Marketing Drives Business and Shapes Society : The Chartered Institute of Marketing. Wiley, 2011. https://doi.org/10.1002/9781119208501.