The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /
This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.
| Άλλοι συγγραφείς: | |
|---|---|
| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Chichester :
Wiley,
2011.
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
| Περίληψη: | This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future. |
|---|---|
| Φυσική περιγραφή: | 1 online resource (272 pages) : illustrations |
| Βιβλιογραφία: | Includes bibliographical references and index. |
| ISBN: | 9781119208501 1119208505 9781119993599 1119993598 9781119974130 1119974135 9781119974147 1119974143 1280784423 9781280784422 |
| DOI: | 10.1002/9781119208501 |
