The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /

The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /

This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.

Bibliographic Details
Other Authors: Kourdi, Jeremy
Format: eBook
Language:English
Published: Chichester : Wiley, 2011.
Subjects:
Chartered Institute of Marketing > History.
Chartered Institute of Marketing.
Marketing > History.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Marketing.
Marknadsföring > historia.
Electronic books.
History.
Online Access:Full Text via HEAL-Link
Description
Summary:This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.
Physical Description:1 online resource (272 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781119208501
1119208505
9781119993599
1119993598
9781119974130
1119974135
9781119974147
1119974143
1280784423
9781280784422
DOI:10.1002/9781119208501

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