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03791nam a2200745 4500 |
| 001 |
ocn769189243 |
| 003 |
OCoLC |
| 005 |
20170124070724.6 |
| 006 |
m o d |
| 007 |
cr cn||||||||| |
| 008 |
110407s2011 enka ob 001 0 eng d |
| 040 |
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|a E7B
|b eng
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|d REDDC
|d OCLCQ
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|d OCLCQ
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|a (OCoLC)769189243
|z (OCoLC)742333210
|z (OCoLC)792935368
|z (OCoLC)798207692
|z (OCoLC)817091923
|z (OCoLC)961503243
|z (OCoLC)962613431
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| 037 |
|
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|a DDBE05C0-6F3C-432C-92E1-0040BA6A10E3
|b OverDrive, Inc.
|n http://www.overdrive.com
|
| 050 |
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4 |
|a HF5415
|b .M386 2011eb
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| 072 |
|
7 |
|a BUS
|x 078000
|2 bisacsh
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| 072 |
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7 |
|a BUS
|x 043000
|2 bisacsh
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| 082 |
0 |
4 |
|a 658.8
|2 22
|
| 049 |
|
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|a MAIN
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| 245 |
0 |
4 |
|a The marketing century :
|b how marketing drives business and shapes society : The Chartered Institute of Marketing /
|c edited by Jeremy Kourdi.
|
| 264 |
|
1 |
|a Chichester :
|b Wiley,
|c 2011.
|
| 300 |
|
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|a 1 online resource (272 pages) :
|b illustrations
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|g Machine generated contents note:
|g 1.
|t Strategic Marketing /
|r Martha Rogers --
|g 2.
|t Market Segmentation /
|r Malcolm McDonald --
|g 3.
|t Innovation /
|r Veronica Wong --
|g 4.
|t Digital Marketing /
|r Philip Sheldrake --
|g 5.
|t Sales and Business Development /
|r Beth Rogers --
|g 6.
|t Customer Relationship Management /
|r Merlin Stone --
|g 7.
|t Branding /
|r Graham Hales --
|g 8.
|t Advertising /
|r Jonathan Gabay --
|g 9.
|t Public Relations /
|r Paul Mylrea --
|g 10.
|t Internal Marketing /
|r Keith Glanfield --
|g 11.
|t Marketing and Sustainability /
|r John Grant --
|g 12.
|t Social Marketing /
|r Veronica Sharp.
|
| 520 |
|
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|a This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.
|
| 610 |
2 |
0 |
|a Chartered Institute of Marketing
|x History.
|
| 610 |
2 |
4 |
|a Chartered Institute of Marketing
|x History.
|
| 610 |
2 |
7 |
|a Chartered Institute of Marketing.
|2 fast
|0 (OCoLC)fst00664186
|
| 650 |
|
0 |
|a Marketing
|x History.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Distribution.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x General.
|2 bisacsh
|
| 650 |
|
7 |
|a Marketing.
|2 fast
|0 (OCoLC)fst01010167
|
| 650 |
|
7 |
|a Marknadsföring
|x historia.
|2 sao
|
| 655 |
|
4 |
|a Electronic books.
|
| 655 |
|
7 |
|a History.
|2 fast
|0 (OCoLC)fst01411628
|
| 700 |
1 |
|
|a Kourdi, Jeremy.
|
| 776 |
0 |
8 |
|i Print version:
|a CIM, The.
|t Marketing Century : How Marketing Drives Business and Shapes Society.
|d Hoboken : John Wiley & Sons, Ltd., ©2011
|z 9780470660157
|
| 856 |
4 |
0 |
|u https://doi.org/10.1002/9781119208501
|z Full Text via HEAL-Link
|
| 994 |
|
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|a 92
|b DG1
|
