The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /

• Other Authors: Kourdi, Jeremy
• Format: eBook
• Language: English
• Published: Chichester : Wiley, 2011.
• Subjects: Chartered Institute of Marketing > History.; Chartered Institute of Marketing.; Marketing > History.; BUSINESS & ECONOMICS > Distribution.; BUSINESS & ECONOMICS > Marketing > General.; Marketing.; Marknadsföring > historia.; Electronic books.; History.

This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.