The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /

• Άλλοι συγγραφείς: Kourdi, Jeremy
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester : Wiley, 2011.
• Θέματα: Chartered Institute of Marketing > History.; Chartered Institute of Marketing.; Marketing > History.; BUSINESS & ECONOMICS > Distribution.; BUSINESS & ECONOMICS > Marketing > General.; Marketing.; Marknadsföring > historia.; Electronic books.; History.

This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.

Πίνακας περιεχομένων:

• Machine generated contents note: 1. Strategic Marketing / Martha Rogers
• 2. Market Segmentation / Malcolm McDonald
• 3. Innovation / Veronica Wong
• 4. Digital Marketing / Philip Sheldrake
• 5. Sales and Business Development / Beth Rogers
• 6. Customer Relationship Management / Merlin Stone
• 7. Branding / Graham Hales
• 8. Advertising / Jonathan Gabay
• 9. Public Relations / Paul Mylrea
• 10. Internal Marketing / Keith Glanfield
• 11. Marketing and Sustainability / John Grant
• 12. Social Marketing / Veronica Sharp.