The Sponsorship Handbook : Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers /

• Main Authors: Collett, Pippa (Author), Fenton, William (William Seaborne), 1957- (Author)
• Format: eBook
• Language: English
• Published: San Francisco, CA : Jossey-Bass, [2011]
• Subjects: Corporate sponsorship.; BUSINESS & ECONOMICS > Public Relations.; Electronic books.

"The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise o...