The Sponsorship Handbook : Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers /

• Κύριοι συγγραφείς: Collett, Pippa (Συγγραφέας), Fenton, William (William Seaborne), 1957- (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: San Francisco, CA : Jossey-Bass, [2011]
• Θέματα: Corporate sponsorship.; BUSINESS & ECONOMICS > Public Relations.; Electronic books.

"The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise o...

Πίνακας περιεχομένων:

• Foreword / by Karen Earl
• 1. Introduction to Sponsorship.
• Part I. Sponsors: 2. Developing sponsorship strategy; 3. Planning for success; 4. Sponsorship implementation; 5. Sponsorship evaluation.
• Part II. Sponsorship Seekers: 6. Developing a sponsorship strategy; 7. Essential sales preparation; 8. The sales process; 9. Servicing and renewal.
• Part III. The Way Ahead: 9. Sponsorship in the future.