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03871nam a2200553 4500 |
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ocn772909651 |
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OCoLC |
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20180501121952.0 |
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m o d |
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cr cn||||||||| |
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120116s1993 ne a ob 001 0 eng d |
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|a OPELS
|b eng
|e pn
|c OPELS
|d OCLCQ
|d UCW
|d STF
|d OCLCQ
|d OPELS
|d OCLCF
|d OCLCO
|d OCLCQ
|d ESU
|d UPM
|d GrThAP
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| 019 |
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|a 227009692
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| 020 |
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|a 9780444889577
|q (electronic bk.)
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| 020 |
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|a 0444889574
|q (electronic bk.)
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| 035 |
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|a (OCoLC)772909651
|z (OCoLC)227009692
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| 050 |
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4 |
|a HF5415.122
|b .M38 1993
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| 082 |
0 |
4 |
|a 658.8
|2 22
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| 049 |
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|a TEFA
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| 245 |
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|a Marketing /
|c edited by J. Eliashberg, G.L. Lilien.
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| 260 |
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|a Amsterdam ;
|a New York :
|b North-Holland,
|c 1993.
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| 300 |
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|a 1 online resource (xiv, 895 pages) :
|b illustrations.
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Handbooks in operations research and management science ;
|v v. 5
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Mathematical marketing models : some historical perspectives and future projections / Jehoshua Eliashberg and Gary L. Lilien -- Explanatory and predictive models of consumer behavior / John H. Roberts and Gary L. Lilien -- Mathematical models of group choice and negotiations / Kim P. Corfman and Sunil Gupta -- Competitive marketing strategies : game-theoretic models / K. Sridhar Moorthy -- Non-spatial tree models for the assessment of competitive market structure : an integrated review of the marketing and psychometric literature / Wayne S. DeSarbo, Ajay K. Manrai and Lalita A. Manrai -- Market-share models / Lee G. Cooper -- Pretest market forecasting / Glen L. Urban -- New-product diffusion models / Vijay Mahajan, Eitan Muller and Frank M. Bass -- Econometric and time-series market response models / Dominique M. Hanssens and Leonard J. Parsons -- Conjoint analysis with product-positioning applications / Paul E. Green and Abba M. Krieger -- Pricing models in marketing / Vithala R. Rao -- Sales promotion models / Robert C. Blattberg and Scott A. Neslin -- Salesforce compensation : a review of MS/OR advances / Anne T. Coughlan -- Salesforce operations / Mark B. Vandenbosch and Charles B. Weinberg -- Marketing-mix models / Hubert Gatignon -- Marketing decision models : from linear programs to knowledge-based systems / Arvind Rangaswamy -- Marketing strategy models / Yoram (Jerry) Wind and Gary L. Lilien -- Marketing : production joint decision-making / Jehoshua Eliashberg and Richard Steinberg.
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| 588 |
0 |
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|a Print version record.
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| 650 |
|
0 |
|a Marketing
|x Mathematical models.
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| 650 |
|
0 |
|a Marketing
|x Management
|x Mathematical models.
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| 650 |
|
0 |
|a Marketing research
|x Mathematical models.
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| 650 |
|
6 |
|a Marketing
|x Modèles mathématiques.
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| 650 |
|
6 |
|a Marketing
|x Gestion
|x Modèles mathématiques.
|
| 650 |
|
6 |
|a Marketing
|x Recherche
|x Modèles mathématiques.
|
| 650 |
|
7 |
|a Marketing
|x Management
|x Mathematical models.
|2 fast
|0 (OCoLC)fst01010222
|
| 650 |
|
7 |
|a Marketing
|x Mathematical models.
|2 fast
|0 (OCoLC)fst01010232
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| 650 |
|
7 |
|a Marketing research
|x Mathematical models.
|2 fast
|0 (OCoLC)fst01010295
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| 650 |
1 |
7 |
|a Marketing.
|2 gtt
|
| 650 |
1 |
7 |
|a Wiskundige modellen.
|2 gtt
|
| 650 |
|
7 |
|a Marketing
|x Modèles mathématiques.
|2 ram
|
| 650 |
|
7 |
|a Marketing
|x Gestion
|x Modèles mathématiques.
|2 ram
|
| 650 |
|
7 |
|a Marketing
|x Recherche.
|2 ram
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
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|a Eliashberg, Jehoshua.
|
| 700 |
1 |
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|a Lilien, Gary L.,
|d 1946-
|
| 776 |
0 |
8 |
|i Print version:
|t Marketing.
|d Amsterdam ; New York : North-Holland, 1993
|z 0444889574
|w (DLC) 93010556
|w (OCoLC)27936091
|
| 830 |
|
0 |
|a Handbooks in operations research and management science ;
|v v. 5.
|
| 856 |
4 |
0 |
|u https://www.sciencedirect.com/science/handbooks/09270507/5
|z Full Text via HEAL-Link
|
