Good works : marketing and corporate initiatives that build a better world-- and the bottom line /

• Main Author: Kotler, Philip
• Other Authors: Hessekiel, David, 1960-, Lee, Nancy, 1945-
• Format: eBook
• Language: English
• Published: Hoboken, N.J. : Wiley, 2012.
• Subjects: Marketing > Social aspects.; Social responsibility of business.; Relationship marketing.; BUSINESS & ECONOMICS / Marketing / General.; Electronic books.

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...