Statistical methods in customer relationship management /

• Κύριος συγγραφέας: Kumar, V., 1957-
• Άλλοι συγγραφείς: Petersen, J. Andrew
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex, United Kingdom : Wiley, 2012.
• Θέματα: Customer relations > Management.; Customer relations > Management > Statistical models.; BUSINESS & ECONOMICS > Customer Relations.; Customer relations / Management.; Customer relations / Management / Statistical models.; Electronic books.
• Φυσική περιγραφή: 1 online resource.
• Βιβλιογραφία: Includes bibliographical references and index.
• ISBN: 9781118349199; 1118349199; 9781118349182; 1118349180; 9781118349205; 1118349202; 9781118349212; 1118349210; 1119993202; 9781119993209; 1283645025; 9781283645027; 6613957526; 9786613957528
• DOI: 10.1002/9781118349212

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r.