Statistical methods in customer relationship management /

• Main Author: Kumar, V., 1957-
• Other Authors: Petersen, J. Andrew
• Format: eBook
• Language: English
• Published: Chichester, West Sussex, United Kingdom : Wiley, 2012.
• Subjects: Customer relations > Management.; Customer relations > Management > Statistical models.; BUSINESS & ECONOMICS > Customer Relations.; Customer relations / Management.; Customer relations / Management / Statistical models.; Electronic books.

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for...