Statistical methods in customer relationship management /

• Κύριος συγγραφέας: Kumar, V., 1957-
• Άλλοι συγγραφείς: Petersen, J. Andrew
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex, United Kingdom : Wiley, 2012.
• Θέματα: Customer relations > Management.; Customer relations > Management > Statistical models.; BUSINESS & ECONOMICS > Customer Relations.; Customer relations / Management.; Customer relations / Management / Statistical models.; Electronic books.

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for...

Πίνακας περιεχομένων:

• Introduction
• CRM in action
• Customer acquisition
• Customer retention
• Balancing customer acquisition and customer retention
• Customer churn
• Customer win-back
• Implementing CRM models
• Future of CRM models.