The handbook of global health communication /

• Other Authors: Obregon, Rafael, Waisbord, Silvio R. (Silvio Ricardo), 1961-
• Format: eBook
• Language: English
• Published: Chichester [England] : Wiley-Blackwell, 2012.
• Series: Handbooks in communication and media.
• Subjects: Communication in medicine > Handbooks, manuals, etc.; Communication in public health > Handbooks, manuals, etc.; World health > Handbooks, manuals, etc.; HEALTH & FITNESS > Diseases > General.; HEALTH & FITNESS > Health Care Issues.; MEDICAL > Diseases.; MEDICAL > Health Care Delivery.; MEDICAL > Health Policy.; MEDICAL > Public Health.; SOCIAL SCIENCE > Disease & Health Issues.; Communication in medicine.; Communication in public health.; World health.; Health Communication.; Global Health.; Electronic books.; Handbooks and manuals.

Table of Contents:

• pt. 1. Perspectives on communication and global health
• pt. 2. Theoretical perspectives on and approaches to health communication in a global context
• pt. 3. Case studies of applied theory and innovation
• pt. 4. Crosscutting issues
• pt. 5. Conclusions : rethinking the field.