Store wars : the FMCG battle for mindspace and shelfspace, online and in-store /

Store wars : the FMCG battle for mindspace and shelfspace, online and in-store /

Bibliographic Details
Main Author: Thain, Greg, 1954-
Other Authors: Bradley, John, 1957-
Format: eBook
Language:English
Published: Chichester ; Hoboken : John Wiley & Sons, 2012.
Edition:2nd edition.
Subjects:
Retail trade.
Marketing.
Consumer goods.
BUSINESS & ECONOMICS > Industries > Retailing.
BUSINESS & ECONOMICS > Marketing > Direct.
TRAVEL > Shopping.
Electronic books.
Online Access:Full Text via HEAL-Link
Description
Item Description:Includes index.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781119207832
1119207835
DOI:10.1002/9781119207832

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