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03033nam a2200733 4500 |
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ocn793379367 |
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OCoLC |
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20170124070500.9 |
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m o d |
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cr ||||||||||| |
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120508s2012 enk ob 001 0 eng |
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|a 2012019067
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|a DLC
|b eng
|e pn
|c DLC
|d N$T
|d WAU
|d YDXCP
|d TEFOD
|d OCLCF
|d TEFOD
|d DG1
|d OCLCQ
|d DEBBG
|d OCLCQ
|d GrThAP
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| 020 |
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|a 9781119207832
|q (electronic bk.)
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|a 1119207835
|q (electronic bk.)
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|z 9781118374245
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|z 111837424X
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|z 9781118374801
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|z 1118374800
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|z 9781118374818
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|z 1118374819
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|z 9781118390146
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|z 9781118374061
|q (cloth)
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| 020 |
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|z 1118374061
|q (cloth)
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1 |
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|a DEBBG
|b BV042740957
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| 029 |
1 |
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|a NLGGC
|b 344633039
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| 029 |
1 |
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|a GBVCP
|b 856570036
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|a AU@
|b 000058061390
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1 |
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|a DEBBG
|b BV043394537
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| 035 |
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|a (OCoLC)793379367
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| 037 |
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|a 0398F55A-A5FF-45A5-85B8-EFC26768D238
|b OverDrive, Inc.
|n http://www.overdrive.com
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|a pcc
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| 050 |
0 |
0 |
|a HF5429
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| 072 |
|
7 |
|a BUS
|x 057000
|2 bisacsh
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| 072 |
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7 |
|a BUS
|x 043010
|2 bisacsh
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|a TRV
|x 032000
|2 bisacsh
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0 |
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|a 381./1
|2 23
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| 049 |
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|a MAIN
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| 100 |
1 |
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|a Thain, Greg,
|d 1954-
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| 245 |
1 |
0 |
|a Store wars :
|b the FMCG battle for mindspace and shelfspace, online and in-store /
|c Greg Thain and John Bradley.
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| 250 |
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|a 2nd edition.
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| 264 |
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1 |
|a Chichester ;
|a Hoboken :
|b John Wiley & Sons,
|c 2012.
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| 300 |
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|a 1 online resource.
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 500 |
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|a Includes index.
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0 |
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|a Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.
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| 588 |
0 |
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|a Print version record and CIP data provided by publisher.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Retail trade.
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| 650 |
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0 |
|a Marketing.
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| 650 |
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0 |
|a Consumer goods.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industries
|x Retailing.
|2 bisacsh
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x Direct.
|2 bisacsh
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| 650 |
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7 |
|a TRAVEL
|x Shopping.
|2 bisacsh
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| 650 |
|
7 |
|a Consumer goods.
|2 fast
|0 (OCoLC)fst00876326
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| 650 |
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7 |
|a Marketing.
|2 fast
|0 (OCoLC)fst01010167
|
| 650 |
|
7 |
|a Retail trade.
|2 fast
|0 (OCoLC)fst01096067
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Bradley, John,
|d 1957-
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| 776 |
0 |
8 |
|i Print version:
|a Thain, Greg, 1954-
|t Store wars.
|d Chichester ; Hoboken : John Wiley & Sons, 2012
|z 9781118390146
|w (DLC) 2012018039
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| 856 |
4 |
0 |
|u https://doi.org/10.1002/9781119207832
|z Full Text via HEAL-Link
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| 994 |
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|a 92
|b DG1
|
