Store wars : the FMCG battle for mindspace and shelfspace, online and in-store /

Store wars : the FMCG battle for mindspace and shelfspace, online and in-store /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Thain, Greg, 1954-
Άλλοι συγγραφείς:	Bradley, John, 1957-
Μορφή:	Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Chichester ; Hoboken : John Wiley & Sons, 2012.
Έκδοση:	2nd edition.
Θέματα:	Retail trade. Marketing. Consumer goods. BUSINESS & ECONOMICS > Industries > Retailing. BUSINESS & ECONOMICS > Marketing > Direct. TRAVEL > Shopping. Electronic books.
Διαθέσιμο Online:	Full Text via HEAL-Link

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