Store wars : the FMCG battle for mindspace and shelfspace, online and in-store /

Store wars : the FMCG battle for mindspace and shelfspace, online and in-store /

Bibliographic Details
Main Author: Thain, Greg, 1954-
Other Authors: Bradley, John, 1957-
Format: eBook
Language:English
Published: Chichester ; Hoboken : John Wiley & Sons, 2012.
Edition:2nd edition.
Subjects:
Retail trade.
Marketing.
Consumer goods.
BUSINESS & ECONOMICS > Industries > Retailing.
BUSINESS & ECONOMICS > Marketing > Direct.
TRAVEL > Shopping.
Electronic books.
Online Access:Full Text via HEAL-Link
Table of Contents:
  • Shifting of power in the value chain
  • Differences between manufacturers and retailers
  • The fragility of a marketing orientation
  • Retailers and the marketing concept
  • The battle for mindspace and shelfspace
  • The battle for mindspace
  • The battle for shelfspace
  • Creating a sustainable retail differential advantage
  • Private label
  • Trade marketing
  • Internationalisation and emerging markets
  • E-retailing
  • The new order and its challenges.

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