Store wars : the FMCG battle for mindspace and shelfspace, online and in-store /

• Κύριος συγγραφέας: Thain, Greg, 1954-
• Άλλοι συγγραφείς: Bradley, John, 1957-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester ; Hoboken : John Wiley & Sons, 2012.
• Έκδοση: 2nd edition.
• Θέματα: Retail trade.; Marketing.; Consumer goods.; BUSINESS & ECONOMICS > Industries > Retailing.; BUSINESS & ECONOMICS > Marketing > Direct.; TRAVEL > Shopping.; Electronic books.

Πίνακας περιεχομένων:

• Shifting of power in the value chain
• Differences between manufacturers and retailers
• The fragility of a marketing orientation
• Retailers and the marketing concept
• The battle for mindspace and shelfspace
• The battle for mindspace
• The battle for shelfspace
• Creating a sustainable retail differential advantage
• Private label
• Trade marketing
• Internationalisation and emerging markets
• E-retailing
• The new order and its challenges.