BRICS and beyond : executive lessons on emerging markets /

• Main Author: Jones, Stephanie, 1957-
• Format: eBook
• Language: English
• Published: Chichester, West Sussex : Wiley, 2012.
• Subjects: International business enterprises > Developing countries.; Social responsibility of business > Developing countries.; Diversity in the workplace > Developing countries.; Industrial management > Developing countries.; BUSINESS & ECONOMICS > International > General.; Diversity in the workplace.; Industrial management.; International business enterprises.; International economic relations.; Social responsibility of business.; BRIC countries > Foreign economic relations.; BRIC countries.; Developing countries.; Electronic books.

With its wide range of current case illustrations and concise summaries, this is a new-generation text that will welcome today & rsquo;s MBA student to the wider world of 21st century international business. & ldquo; & hellip;this book is needed not only because it looks at business from...

Table of Contents:

• Preface / by Prof Dr. Wim Naude
• About the author
• Introduction
• Doing business in emerging markets : risks, opportunities and practice
• First section: risks
• Country risk
• Politics and business in emerging markets
• Corporate social responsibility
• Ethics, transparency, and governance in emerging markets
• Business culture
• Cross-cultural management and people in emerging markets
• Second section: opportunities
• Marketing
• Implementing marketing ideas into and from emerging markets
• Entrepreneurship and innovation
• Technology, innovation, and new business ventures in emerging markets
• Third section: practice
• Strategy and operations
• Changing business strategies and operations in emerging markets
• Strategic alliances
• Western business and emerging market business : working together
• Lessons for global business
• What we can learn from the brics and beyond
• Reading list
• Glossary
• Index.