Share this : the social media handbook for PR professionals /

• Συγγραφή απο Οργανισμό/Αρχή: Chartered Institute of Public Relations
• Άλλοι συγγραφείς: Waddington, Stephen
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex, United Kingdon : John Wiley & Sons Ltd, 2012.
• Θέματα: Public relations.; Social media.; BUSINESS & ECONOMICS > Public Relations.; Electronic books; Electronic books.
• Περιγραφή τεκμηρίου: Includes index.
• Φυσική περιγραφή: 1 online resource.
• Βιβλιογραφία: Includes bibliographical references and index.
• ISBN: 9781119207856; 1119207851; 9781118404874; 1118404874
• DOI: 10.1002/9781119207856

Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skill.