Share this : the social media handbook for PR professionals /

• Corporate Author: Chartered Institute of Public Relations
• Other Authors: Waddington, Stephen
• Format: eBook
• Language: English
• Published: Chichester, West Sussex, United Kingdon : John Wiley & Sons Ltd, 2012.
• Subjects: Public relations.; Social media.; BUSINESS & ECONOMICS > Public Relations.; Electronic books; Electronic books.

Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section...

Table of Contents:

• pt. 1. Changing media, changing PR
• pt. 2. Planning
• pt. 3. Networks
• pt. 4. Online media relations
• pt. 5. Monitoring and measurement
• pt. 6. Skills
• pt. 7. Industry change
• pt. 8. The future.