Business model innovation factory : how to stay relevant when the world is changing /

Business model innovation is the new strategic imperative for all leaders. Blockbuster's executives saw Netflix coming. Yet they stuck with their bricks and mortar business model, losing billions in shareholder value. They were "netflixed." Business models don't last as long as t...

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Κύριος συγγραφέας: Kaplan, Saul
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Hoboken, N.J. : John Wiley & Sons, 2012.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link