Designing and conducting business surveys /

• Κύριος συγγραφέας: Snijkers, Ger, 1963-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
• Σειρά: Wiley series in survey methodology.
• Θέματα: Industrial surveys.; MATHEMATICS > Probability & Statistics > General.; Electronic books.

"Incorporating global research from the field, this book summarizes the current best advice and points out recommended testing and monitoring methods for business surveys. Organized into two sections on Designing and Conducting, it introduces questions that address important conceptual distinct...

Πίνακας περιεχομένων:

• Cover; Wiley Series in Survey Methodology; Title Page; Copyright; Dedication; Preface; Contributors; Abbreviations; Chapter 1: Surveys and Business Surveys; 1.1 The Objective of This Book; 1.2 The Statistical Production Process; 1.3 Surveys; 1.4 Types of Business Data Outputs; 1.5 Use of Business Data Outputs; 1.6 Obtaining Business Data; 1.7 Business Surveys; 1.8 Overview of the Book; Acknowledgments; Appendix; Chapter 2: The Business Context and its Implications for the Survey Response Process; 2.1 The Business Context from the Perspective of the Organizational Sciences.
• 2.2 A Comprehensive Approach Integrating the Business Context and the Survey Response Process2.3 Summary; Aknowledgments; Chapter 3: Quality Issues in Business Surveys; 3.1 Survey Quality from a User/Producer Perspective; 3.2 Sample-Related Quality Issues; 3.3 Measurement-Related Quality Issues; 3.4 Sample and Measurement Issues Combined; Acknowledgment; Chapter 4: Planning the Survey; 4.1 Introduction; 4.2 Business Surveys and Project Management Principles; 4.3 Specifying and Planning the Survey; 4.4 Required Resources; 4.5 The Timetable.
• 4.6 Planning Managing, Controlling, Monitoring, and Evaluation of the Survey Project4.7 Risk Management; 4.8 Finalizing the Project Plan and Getting Started; 4.9 Summary and Progress Status Overview; Acknowledgment; Chapter 5: Sampling and Estimation for Business Surveys; 5.1 Basic Principles; 5.2 Registers and Frames; 5.3 Sample Design; 5.4 Estimation; 5.5 Outliers; 5.6 Variance Estimation; 5.7 Small Area Estimation; 5.8 Summary; Acknowledgments; Chapter 6: Understanding and Coping with Response Burden; 6.1 A Cost Versus a Cost Benefit Approach.
• 6.2 Measuring and Monitoring Business Response Burden6.3 An Analytical Approach to Response Burden; 6.4 Measures to Reduce Response Burden; Acknowledgments; Chapter 7: Methods for the Development, Testing, and Evaluation of Data Collection Instruments; 7.1 A Framework for Questionnaire Development, Testing, and Evaluation; 7.3 Testing Questions and Questionnaires; 7.4 Evaluating Survey Questions and Questionnaires; 7.5 Development, Testing, and Evaluation of Electronic Data Collection Instruments; 7.6 Analyzing Qualitative Data.
• 7.7 Multimethod Approaches to Development, Testing, and Evaluation7.8 Organization and Logistics; 7.9 Summary; Acknowledgments; Appendix; 7.2 Developing Content, Measurements, and Survey Questions; Chapter 8: Questionnaire Communication in Business Surveys; 8.1 Communication Modes; 8.2 Elements in Concert; 8.3 Tailoring for Businesses; 8.4 Phrasing Questions in Business Surveys; 8.5 Minimizing Response Burden; 8.6 Concluding Reflections; Acknowledgments; Chapter 9: Business Survey Communication; 9.1 Introduction; 9.2 The role, Objectives, and Process of Business Survey Communication.