Pharmaceutical lifecycle management : making the most of each and every brand /

• Main Author: Ellery, Tony
• Other Authors: Hansen, Neal
• Format: eBook
• Language: English
• Published: Hoboken, N.J. : John Wiley & Sons, [2012]
• Subjects: Pharmaceutical industry > Economic aspects.; Drug approval > Economic aspects.; Drug Industry > economics.; Drug Approval > economics.; Economics, Pharmaceutical > legislation & jurisprudence.; Marketing > methods.; Pharmaceutical Preparations > economics.; BUSINESS & ECONOMICS > Industries > Service.; Pharmaceutical industry.; Electronic books.

A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to m...