Connecting organizational silos : taking knowledge flow management to the next level with social media /

• Κύριος συγγραφέας: Leistner, Frank
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, N.J. : John Wiley & Sons, ©2012.
• Σειρά: Wiley and SAS business series.
• Θέματα: Knowledge management.; Social media.; BUSINESS & ECONOMICS > Information Management.; BUSINESS & ECONOMICS > Knowledge Capital.; Electronic books.

 Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise, easy-to-read guide offers a nuts-and-bolts look at how to get started in social media and drive it to success. 

 Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media; Copyright; Contents; Foreword; Preface; An Overview of this Book; Notes; Acknowledgments; Chapter 1: Your Organization Is Not ""The Web""; Terminology and Definitions; From Documents to Flows; Social Side of Knowledge Flows; KFM versus Social Media; Case Study 1: The Hub (SAS); Case Study 2: RedNet (Red Ventures); Notes; Chapter 2: Why Should You Care about Social Media?; Motivations; Network Dynamics; Breaking Isolation; The Super Watercooler; Handling the Dynamic Organization.