Design like Apple : seven principles for creating insanely great products, services, and experiences /

• Main Author: Edson, John, 1966-
• Format: eBook
• Language: English
• Published: Hoboken, N.J. : Wiley, 2012.
• Subjects: Apple Computer, Inc.; Product design.; Customer services.; Marketing.; TECHNOLOGY & ENGINEERING > Industrial Design > Product.; Electronic books.

"Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it m...

Table of Contents:

• Design Makes All the Difference
• Design the Organization
• The Product Is the Marketing
• Design Is Systems Thinking
• Design Out Loud
• Design Is for People
• Design Like Apple.