Setting profitable prices a step-by-step guide to pricing strategy--without hiring a consultant /

• Main Author: Jensen, Marlene
• Format: Electronic eBook
• Language: English
• Published: Hoboken, N.J. : John Wiley & Sons, [2013]
• Subjects: Pricing.; BUSINESS & ECONOMICS / Sales & Selling / Management; Prisfastsættelse.; Electronic books.

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important-and difficult-marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing de...