Business models for the social mobile cloud transform your business using social media, mobile Internet, and cloud computing /

• Κύριος συγγραφέας: Shelton, Ted, 1966-
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, N.J. : John Wiley & Sons, [2013]
• Θέματα: Information technology > Management.; Internet marketing.; Social media.; Cloud computing.; BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.; BUSINESS & ECONOMICS > Mail Order.; BUSINESS & ECONOMICS > Marketing > Direct.; BUSINESS & ECONOMICS > Marketing > Multilevel.; BUSINESS & ECONOMICS > Marketing > Telemarketing.; Information technology / Management.; Electronic books.

"The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt. Business Models for...

Πίνακας περιεχομένων:

• Preface: There's an app for that!
• Introduction: Turning inside out
• A remote control for the world
• Social means connected : compete with yourself, collaborate with others
• Mobile : the great untethering
• Plug yourself into the cloud
• Adapt : adapting to change
• Persistent digital engagement : the new digital consumer
• Digitization : the rising value of information in products and services
• Crowd storming, crowd sourcing, collaboration, co-creation
• Hierarchy will yield to networks, remaking organizations
• How we buy : redefining shopping and payment
• The game of work, the work of game
• Work and the workplace reimagined
• Understanding change
• Undoing our resistance to learning
• Systems thinking
• Decision making
• Seven steps to adaptability
• Afterword: Digital transformation : what will you and your business look like 10, 20, 50 years from now?
• Appendix: PwC thought leadership on social, mobile, analytics, cloud (SMAC).