Bricks matter : the role of supply chains in building market-driven differentiation /

• Main Author: Cecere, Lora M.
• Other Authors: Chase, Charles W.
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : Wiley, 2012.
• Series: Wiley and SAS business series.
• Subjects: Business logistics.; BUSINESS & ECONOMICS > Industrial Management.; BUSINESS & ECONOMICS > Management.; BUSINESS & ECONOMICS > Management Science.; BUSINESS & ECONOMICS > Organizational Behavior.; Electronic books.

Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks a...

Table of Contents:

• Foreword
• Preface
• Bricks matter
• Building value networks
• The new world of demand management : demand sensing, shaping, and translation
• The new world of supply management
• About the authors
• Index.