Grow the core : how to focus on your core business for brand success /

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, its a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new ma...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Taylor, David, 1964-
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013]
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
LEADER 04428nam a2200853 4500
001 ocn816499200
003 OCoLC
005 20170124071752.6
006 m o d
007 cr |||||||||||
008 121106s2013 enk ob 001 0 eng
010 |a  2012045102 
040 |a DLC  |b eng  |e rda  |e pn  |c DLC  |d N$T  |d TEFOD  |d MMI  |d OCLCF  |d YDXCP  |d GGVRL  |d IDEBK  |d E7B  |d B24X7  |d COO  |d H9Z  |d CDX  |d UMI  |d DEBSZ  |d TOH  |d RECBK  |d EBLCP  |d OCLCO  |d TEFOD  |d DG1  |d OCLCO  |d OCLCQ  |d OCLCO  |d DEBBG  |d GrThAP 
019 |a 823722230  |a 826453153  |a 829452679  |a 843058614  |a 868161042 
020 |a 9781119207894  |q (electronic bk.) 
020 |a 1119207894  |q (electronic bk.) 
020 |a 9781118484708  |q (ePub) 
020 |a 1118484703  |q (ePub) 
020 |a 9781118484685  |q (MobiPocket) 
020 |a 1118484681  |q (MobiPocket) 
020 |a 9781118484692  |q (Adobe PDF) 
020 |a 111848469X  |q (Adobe PDF) 
020 |a 1283941090  |q (ebk) 
020 |a 9781283941099  |q (ebk) 
020 |a 1118484711 
020 |a 9781118484715 
020 |z 9781118484715  |q (hbk.) 
029 1 |a AU@  |b 000051621295 
029 1 |a AU@  |b 000051829917 
029 1 |a DEBBG  |b BV041052651 
029 1 |a DEBBG  |b BV041907243 
029 1 |a DEBBG  |b BV042741065 
029 1 |a DEBSZ  |b 397456433 
029 1 |a DEBSZ  |b 423203479 
029 1 |a GBVCP  |b 804147728 
029 1 |a DEBBG  |b BV043395177 
035 |a (OCoLC)816499200  |z (OCoLC)823722230  |z (OCoLC)826453153  |z (OCoLC)829452679  |z (OCoLC)843058614  |z (OCoLC)868161042 
037 |a 425359  |b MIL 
037 |a 2A02F2DE-3A0D-42EF-B90A-59854A6FEDAE  |b OverDrive, Inc.  |n http://www.overdrive.com 
042 |a pcc 
050 0 0 |a HD69.B7 
072 7 |a BUS  |x 002000  |2 bisacsh 
072 7 |a BUS043000  |2 bisacsh 
082 0 0 |a 658.8/27  |2 23 
049 |a MAIN 
100 1 |a Taylor, David,  |d 1964- 
245 1 0 |a Grow the core :  |b how to focus on your core business for brand success /  |c David Taylor. 
264 1 |a Chichester, West Sussex, United Kingdom :  |b John Wiley & Sons Ltd.,  |c [2013] 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 0 |a Print version record and CIP data provided by publisher. 
505 0 |a Part I. Why grow the core? -- part II. Grow the core principles -- part III. Grow the core workouts -- part IV. The grow the core workplan. 
520 |a Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, its a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, theres very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front-line experience on over one hundred brand coaching projects. 
650 0 |a Brand name products  |x Management. 
650 0 |a Product management. 
650 0 |a Strategic planning. 
650 0 |a Branding (Marketing) 
650 4 |a Business planning. 
650 4 |a Business. 
650 4 |a Strategic planning. 
650 4 |a Success. 
650 7 |a BUSINESS & ECONOMICS  |x Advertising & Promotion.  |2 bisacsh 
650 7 |a Marketing.  |2 bisacsh 
650 7 |a Brand name products  |x Management.  |2 fast  |0 (OCoLC)fst00837891 
650 7 |a Branding (Marketing)  |2 fast  |0 (OCoLC)fst01743755 
650 7 |a Product management.  |2 fast  |0 (OCoLC)fst01078225 
650 7 |a Strategic planning.  |2 fast  |0 (OCoLC)fst01134371 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Taylor, David, 1964-  |t Grow the core.  |d Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013]  |z 9781118484715  |w (DLC) 2012042402 
856 4 0 |u https://doi.org/10.1002/9781119207894  |z Full Text via HEAL-Link 
994 |a 92  |b DG1