Grow the core : how to focus on your core business for brand success /

• Κύριος συγγραφέας: Taylor, David, 1964-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013]
• Θέματα: Brand name products > Management.; Product management.; Strategic planning.; Branding (Marketing); Business planning.; Business.; Success.; BUSINESS & ECONOMICS > Advertising & Promotion.; Marketing.; Electronic books.

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, its a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new ma...

Πίνακας περιεχομένων:

• Part I. Why grow the core?
• part II. Grow the core principles
• part III. Grow the core workouts
• part IV. The grow the core workplan.