Grow the core : how to focus on your core business for brand success /

• Main Author: Taylor, David, 1964-
• Format: eBook
• Language: English
• Published: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013]
• Subjects: Brand name products > Management.; Product management.; Strategic planning.; Branding (Marketing); Business planning.; Business.; Success.; BUSINESS & ECONOMICS > Advertising & Promotion.; Marketing.; Electronic books.

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, its a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new ma...