Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage /
"Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relation...
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
[2013]
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
| Summary: | "Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business."--Publisher's website. |
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| Physical Description: | 1 online resource (xvii, 205 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119203988 1119203988 9781118431962 1118431960 9781118431955 1118431952 9781118431979 1118431979 1283835096 9781283835091 |
| DOI: | 10.1002/9781119203988 |
