Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage /

"Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relation...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Middleton, Daina (Συγγραφέας)
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Hoboken, N.J. : Wiley, [2013]
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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049 |a MAIN 
100 1 |a Middleton, Daina,  |e author. 
245 1 0 |a Marketing in the participation age :  |b a guide to motivating people to join, share, take part, connect, and engage /  |c Daina Middleton. 
264 1 |a Hoboken, N.J. :  |b Wiley,  |c [2013] 
264 4 |c ©2013 
300 |a 1 online resource (xvii, 205 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
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380 |a Bibliography 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction: The Participation Age -- Marketing in the Age of Participation -- The Catalyst: The Consumer-to-Participant Transformation -- Tools for the Past 60 Years -- Time for a Participation Revolution -- Participation Way for the Participation Age -- D + E + C = P2: Discover -- D + E + C = P2: Empower -- D + E + C = P2: Connect -- D + E + C = P2: Participation -- D + E + C = P2: Performance -- Planning: Bringing the Participation Way to Life -- Measuring Participation Performance -- The Future Marketer: The Nurturist. 
520 |a "Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business."--Publisher's website. 
650 0 |a Marketing  |x Management. 
650 7 |a BUSINESS & ECONOMICS  |x Customer Relations.  |2 bisacsh 
650 7 |a Marketing  |x Management.  |2 fast  |0 (OCoLC)fst01010209 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Middleton, Daina.  |t Marketing in the participation age.  |d Hoboken, NJ : John Wiley & Sons Inc., 2013  |z 9781118402306  |w (OCoLC)795164232 
856 4 0 |u https://doi.org/10.1002/9781119203988  |z Full Text via HEAL-Link 
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