Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage /

• Main Author: Middleton, Daina (Author)
• Format: eBook
• Language: English
• Published: Hoboken, N.J. : Wiley, [2013]
• Subjects: Marketing > Management.; BUSINESS & ECONOMICS > Customer Relations.; Electronic books.

"Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relation...