Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage /

• Κύριος συγγραφέας: Middleton, Daina (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, N.J. : Wiley, [2013]
• Θέματα: Marketing > Management.; BUSINESS & ECONOMICS > Customer Relations.; Electronic books.

"Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relation...

Πίνακας περιεχομένων:

• Introduction: The Participation Age
• Marketing in the Age of Participation
• The Catalyst: The Consumer-to-Participant Transformation
• Tools for the Past 60 Years
• Time for a Participation Revolution
• Participation Way for the Participation Age
• D + E + C = P2: Discover
• D + E + C = P2: Empower
• D + E + C = P2: Connect
• D + E + C = P2: Participation
• D + E + C = P2: Performance
• Planning: Bringing the Participation Way to Life
• Measuring Participation Performance
• The Future Marketer: The Nurturist.