Competitive quality strategies /

• Main Author: Maillard, Pierre
• Format: eBook
• Language: English
• Published: London : ISTE ; 2013.; Hoboken, NJ : John Wiley & Sons, 2013.
• Series: Focus series in automation & control.
• Subjects: Business planning.; BUSINESS & ECONOMICS > Strategic Planning.; Electronic books.

Table of Contents:

• General principles of competitive quality / Pierre Maillard
• The definition of a competitive quality tactic / Pierre Maillard
• Deployment of a competitive quality tactic / Pierre Maillard
• The conditions for success of a competitive quality tactic / Pierre Maillard
• Selling a competitive quality tactic / Pierre Maillard
• Management of a competitive quality tactic / Pierre Maillard
• General conclusion
• Bibliography
• Index.