Competitive quality strategies /
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London :
ISTE ;
2013.
Hoboken, NJ : John Wiley & Sons, 2013. |
| Series: | Focus series in automation & control.
|
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
Table of Contents:
- General principles of competitive quality / Pierre Maillard
- The definition of a competitive quality tactic / Pierre Maillard
- Deployment of a competitive quality tactic / Pierre Maillard
- The conditions for success of a competitive quality tactic / Pierre Maillard
- Selling a competitive quality tactic / Pierre Maillard
- Management of a competitive quality tactic / Pierre Maillard
- General conclusion
- Bibliography
- Index.
